Sugar Baby Love

Sometimes you have to kiss a lot of frogs before you find your prince, whether you're gay or straight! We stumbled upon a great HIV/AIDS awareness campaign from the French NGO AIDES - "aide" meaning support or help in French. The video shows different aspects of the homosexual community in order to promote the use of condoms. Besides promoting condom use, it also aims at denouncing the discrimination of gay men. ‘Live long enough to find the right one' -Sugar Baby Love- is a campaign that ran in 2004 and this video has been awarded a Silver Lion at the International Advertising Festival in Cannes in June 2006.   AIDES was established in 1984 and it's currently the leading HIV/Aids organization in France. Since the beginning, the objective of AIDES has been to reach people infected with and / or affected by HIV/AIDS, in order to organize themselves and cope with the disease.    Credits: Agency: TBWAParisCreative director: Erik VervroegenCopywriters: Véronique Sels and Eve RoussouAgency producer: Christine BouffortProduction: Wanda ProductionsFilm director: Wilfrid Brimo3D: Mikros ImageMusic: "Sugar baby love" by The Rubettes (Universal Music)Film length: 3'     Source: