Forever Friend Of DAA: Marc Jacobs
Author: Luna Berckmoes
Wednesday 3rd of May 2017 03:22:53 PM
In 2011 Marc Jacobs created 3 different Playboy T-shirts to benefit DAA. They were sold in, Marc Jacobs stores all over the world and in the online stores and all proceeds were donated to us. During Fashion week 2011 in New York, London, Paris and Milan, Marc Jacobs made shopwindows for the Marc Jacobs X Playboy X DAA collection featuring a big red heart that said he was proud to support DAA.
“Just wanted to let you know about our latest windows at the Marc by Marc Jacobs store (403 Bleecker Street, NY). In collaboration with Playboy, we are featuring a Playboy themed photo window which goes along with the collector’s book set, Hugh Hefner’s Playboy, 6 Volumes, for sale at Bookmarc (400 Bleecker Street, NY). Starting Friday, February 11th through the 18th, customers will be able to get their photo taken with Playboy bunnies in the window of our store, and will receive free prints. In addition, we are also supporting Designers Against AIDS, through the sales of new Marc Jacobs + Playboy T-shirts. The 3 T-shirt designs retail for $35 each, with 100% of the proceeds going to benefit the charity.”
On Valentine’s day 2015, Marc Jacobs presented a new range of T-shirts he had made for Designers Against AIDS, this time with pictures of Cara Delevingne, Kendall Jenner, Emily Ratajkowski and Gigi Hadid. The pictures were made during various fashion shoots for LOVE Magazine and on Valentine’s Day, people could go to Bookmarc NY (Marc Jacobs’ store) and let Kendall, Gigi and Emily sign their LOVE magazine issues and T-shirts. The tees were extremely limited edition: only 100 were made, so fans had to be quick to get their hands on one. The media coverage was huge, as newspapers grew interested as Marc , LOVE Magazine, DAA and the models tweeted about the event and tagged DAA. www.marcjacobs.com
All eyes are on Katy Perry and rightly so, as she’s a great artist with her heart in the right place. The singer has a soft spot for Designers Against AIDS, proven in 2009 when she took part in the second edition of Fashion Against AIDS (our joint global multi-year collection/campaign with H&M) and again for our Valentine’s Day auctions on Charitybuzz in 2015, for which she donated one of her acoustic ‘Baby Taylor’ guitars, which she also signed. The guitar was sold for more than 1000 USD.
Lady Gaga has been strongly involved with LGBTQIA+ activism and has donated an incredible amount of money to charity, actively contributing to the fight against HIV/AIDS. She became a friend of DAA when she joined the Viva Glam by MAC campaign that we’ve partnered with, declaring “I don’t want Viva Glam to be just a lipstick you buy to help a cause. I want it to be a reminder when you go out at night to put a condom in your purse right next to your lipstick”. Wise words if you ask us!
This singer joined UNAIDS Executive Director Michel Sidibé and leaders of the MAC AIDS Fund on the red carpet in LA to present the documentary “It’s Not Over” by Andrew Jenks, a new film focused on how the AIDS epidemic is affecting young people around the world.
She did this as the 2013/’14 ambassador of Viva Glam, a line of MAC Cosmetics that allocates one hundred percent of their sales from a Viva Glam lipstick and lipgloss to the fight against HIV.
We’d also like to thank the following people who are a part of DAA’s
Circle of Friends, a group of motivated men and women who help to
promote DAA in every possible way:
Dr. Peter Piot – Director Institute of Global Health Imperial College, London, UK and former Chairman of the King Baudoin Foundation, Brussels, Belgium, former director of UNAIDS and vice president of the UN
Charles Michel – Minister for Development Cooperation, Federal Government Belgium
Prince Manvendra Singh Gohil – Gay rights/AIDS activist, Mumbai, India
Iké Udé – Artist/photographer/publisher, New York City, USA
Karim Rashid – Designer, New York City, USA
Jordan Betten – Artist/fashion designer Lost Art, New York City, USA
Brooke Hodge – Director of exhibitions Hammer Musem, Los Angeles, USA
Etienne Russo – Director Villa Eugenie, Brussels, Belgium
Adeline André – Fashion designer, Paris, France
Marc Atlan – Photographer/art director, Los Angeles, USA
Tamsin Smith – Founder & President SlipStreamStrategy, former director Product (RED), San Francisco, USA
Rosemary Rodriguez – Creative director Thierry Mugler, Paris, France
Jean-Paul Knott – Fashion designer, Brussels, Belgium
Betony Vernon – Jewellery designer, Paris, France
Kelly Cutrone – Director People’s Revolution, New York/Los Angeles, USA
Inga Verhaert – Executive member of the Provincial Government of Antwerp, Belgium
Duncan Stevens – Jewellery designer, Johannesburg & London
Alda Balestra Stauffenberg – Art, fashion, design, production/communication, Berlin, Germany
Myra Fiori – Director of Communications, illy caffe north america, NYC, USA
James Chau – TV presenter and UNAIDS Goodwill Ambassador, Bejing, China
Noé Duchaufour Lawrance – Designer, Paris, France
Ziggy Marley – Musician, Los Angeles, USA
Bernhard Schwartländer – World Health Organization Director China, Beijing, China.
Bart Abeel – Chairman Antwerp Pride and World Outgames 2013